Why didn’t somebody think of this before?
How many times have you, when trying to insert your usb stick into your computer’s port, tried to put it in upside down?
So, how about a usb stick that works whether you insert it downside up or the right way around? This device, from UltraTek, basically has a pair of usb connection sets, placed back to back, within its usb housing, meaning that you can just stick it into the port without worrying about which way is up, knowing that it will go in, connect, and work.